Here's How You Give Customers What They Want In Their Vet Websites

 As a veterinarian hospital, put yourself in the shoes of your pet-owner customers. Think of the kind of website that would appeal to them. People typically consider their pets a part of the family, and they want the vet’s atmosphere to be a loving and caring one. It’s no different with the websites for veterinarians.

Let’s start with the “About Us” page. A customer responds well to pictures of open, friendly faces and happy pets. This page is a great place to add personality to your practice by telling the story of how the veterinarian practice began. Be honest and sincere, and don’t forget to mention your qualifications and experiences, too. This will make your practice stand out; customers are more trusting of small, candid practices than stoic, rigid ones.

Now let’s get to the “Homepage.” This is the page your customer sees first. Remember, first impressions are everything. Here, you should open with a welcome note and lay out general information about your practice—the location, the hours, and phone number. Don’t forget that pets are family. Your homepage should be family-oriented; choose cool colors for a friendly, peaceful vibe. It will give your website a more inviting feel.

One of the most important things a customer looks for in a vet website is the services offered by the practice. You should not only list the services, but a description of each service. Write well-written descriptions--with personality. No one wants to read long, technical descriptions. Take on an informal tone that is reader friendly. And don’t just describe the services—involve the customers. Make the customers and their pets a priority. Here, you can post relevant forms. The customers love the convenience of printing out the form and not having to fill it out in the vet’s office.

To add a more personal touch, add an “Our Staff” page, where your customers can get to know the staff, their qualifications, and how they joined the practice. Briefly, you can mention what they like doing outside of work—saying something like, “Outside of work, Marcie likes spending time with her family and two dogs,” would reiterate the family-feel we are striving for.

Customers will be more eager to join your practice if you show interest in the community. So get involved and let it show on your vet websites. Post pictures. Create events. Always stay involved. Show your customers that you are the vet for them by posting positive testimonies from regular clients. This way, the customer can see your practice is genuine and real.

Finally, a customer wants their vet website to provide easy access to the practice. This is why it’s crucial to have a “contact us” page. Here, you should list your practice name, the address, the phone number, fax number, and email address. Provide a simple, quick form where customers can ask questions. This makes the customers feel important, that help is readily accessible.

Put all this in an easily navigable website, and you'll give customers easy access to all they want in their vet websites.